A "sign display" has about 5 seconds to provoke a reaction. You Learn that after 37 years of designing, not websites, not brochures... but a presentation built for a busy street,.. "not the screen". (  You do "anything" that long,.. hopefully your good at it! :)  )

 

​All sign companies can build electric boxes, shapes, structures with various materials to hopefully advertise their clients products and information, Sign design is its own media, its own artform.  My clients come to me usually because they want something more. They want emotion, synergy, and reaction... they want a "display".

You learn the rules like a pro,.. Then break them like a boss.